Sports company puma announced a long-term partnership with international supermodel adriana lima on monday. She will be an ambassador for women’s training and will represent the brand’s marketing campaigns around the world. According to a press release from the company’s headquarters in herzogenaurach, germany.
Adriana lima is "a fantastic mother, a role model for millions and a passionate sportswoman". Watching her train is something very special. How else did she stay in shape to shine on the runway? "It’s thanks to her relentless, tough training routine. From the runway to the gym, from haute couture to sports – she’s always "authentic", it said in the press release.
"Supporting and encouraging women is very important to me. This is one of the reasons why I wanted to work with puma", said lima. "People see me on the runway and on magazine covers. With this new partnership, i want to tell my personal training story and what it takes for me to live a healthy, balanced life", the 37-year-old brazilian reports.
Puma relies on the strength and self-confidence of women, the press release continues. One of the company’s goals, he said, is to empower women to achieve their goals.
"Adriana is a very inspiring and authentic person", says adam petrick, global director for brand and marketing at puma. "It embodies the spirit of our products for women’s training."
Since 1999 she has worked for the lingerie company victoria’s secret both in front of the camera and on the runway. This is what wikipedia reports. She is one of the five victoria’s secrets angels who officially represent the brand. Since november 2010 lima is the new chief angel of victoria’s secret."
Adriana lima is also the face of the cosmetics company maybelline. According to forbes magazine 2016, she is the second highest paid model in the world. She is said to earn 10.5 million euros a year, wikipedia continues