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Meeting/Event Information

7 Strategies to Grow Your Manufacturing and Distribution Business with Digital Commerce

January 14, 2020
5:30 PM - 7:00 PM
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Thunder Bay Grille
N14W24130 Tower Place
Pewaukee, WI 53072
https://thunderbaygrille.com/pewaukee/
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Agenda

5:00pm - 5:15pm   Registration

5:15pm - 6:00pm   Dinner/Networking

6:00pm - 6:45pm   Presentation

Lori McDonald is President and CEO of Brilliance Business Solutions. Brilliance is a web development firm that implements results-oriented digital commerce solutions for manufacturers and distributors. Brilliance has been in business since 1998.  Their team of 20 has offices at the corner of Wisconsin and Broadway in downtown Milwaukee.

Lori graduated from Purdue University with a bachelor's degree in Computer-Electrical Engineering. Before starting Brilliance, Lori worked at NASA-Johnson Space Center as a flight controller for the Space Shuttle program.  She is a Microsoft Certified Professional. Her status as a recognized industry expert has resulted in regular speaking engagements at various industry conferences where she likes to share her vision and methodology for all things digital commerce. Lori is a regular contributor to Practical Ecommerce and other industry resources on the topic of B2B eCommerce.

Connect with Lori on Twitter and LinkedIn.

7 Strategies to Grow Your Manufacturing and Distribution Business with Digital Commerce

Traditional sales channels have been disrupted by giants like Amazon Business and Grainger, leaving many mid-market manufacturers and distributors uncertain of what next steps to take.  Your buyers are expecting digital experiences that make their lives easier.  You have a business model that with complex pricing rules and account structures that present challenges when selling products online.  Your internal digital resources are limited.  Your track record for success lies with traditional sales models.  In this session we will talk about 7 strategies for growing your revenue with digital, with examples of how other manufacturers and distributors have done it.  In our time we will cover:

  • How to differentiate yourself from Amazon Business and Grainger so you aren’t simply competing on price
  • Dealing with complex purchasing scenarios and payment types per account
  • Search capabilities that handle tens of thousands of SKUs
  • Machine learning technology that will increase revenue through personalization

Tickets

$25.00 APICS-Milwaukee Members

$35.00 Non-Member Guests

$0.00 APICS-Milwaukee Student Members


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